Knab homepage redesign

Knab homepage redesign

Problem & challenge

 The Knab homepage felt dated and our data showed a high bounce rate and poor usability, with users spending long periods of time.

I was tasked with creating UI designs for a new homepage.  

Approach & method

• I was involved in a half day workshop with the UX team to carry out competitor analysis and undertake some initial sketching

• I then translated my initial concepts into high fidelity designs.

• The project is still in progress and the next step is for the designs to be put in front of users for testing (comprehension, find-ability of information) and feedback.